Loyalty Program 

“50 ml Airlines” 

Terms and Conditions of Participation 

This document governs the terms and conditions for joining and participating in the loyalty programme known as “50 ml Airlines” (the “Programme”), promoted and managed by Fast Ventures S.r.l. (hereinafter also referred to as the “Company”). 

Purpose and Nature of the Program 

1.1 The “50 ml Airlines” Loyalty Program (hereinafter, the “Program”) is a free promotional initiative aimed at the customers of the websites www.50-ml.it, www.50-ml.eu, www.50-ml.es, www.50-ml.de, www.50-ml.fr and www.50-ml.uk (collectively, the “Websites”), intended to foster customer loyalty through the allocation of points, levels, and/or exclusive benefits, in accordance with the terms set out herein. 

1.2 These Terms and Conditions (hereinafter, the “Terms and Conditions”) govern the conditions of enrolment, participation, and operation of the Program, as well as the rights and obligations of those taking part in it (hereinafter, the “Users” or “Participants”).  

1.3 Participation in the Program is voluntary and free of charge and implies full acceptance of these Terms and Conditions. 

1.4 The Program is closely connected to the use of the Websites but remains a distinct initiative from the online sales services offered by the Company. Accordingly, the general terms and conditions of use of the Websites shall apply, insofar as they are compatible. 

1.5 The Program is purely promotional in nature and does not constitute a prize competition or giveaway subject to the provisions of Presidential Decree No. 430/2001, as the benefits offered consist solely of discounts or low-value gifts pursuant to Article 6 of the said Decree. 

Promoter and Management of the Program 

2.1 The Program is promoted and managed by Fast Ventures S.r.l. (hereinafter, the “Company”), VAT No. 08395780961, with its registered office at Via Paolo Pallia 3, 20139 Milan, Italy. 

2.2 The Company is solely responsible for organising, operating, and managing the Program, including the allocation of points, levels, and benefits as provided under these Terms and Conditions. 

2.3 For any information, request, or communication relating to the Program, Users may contact the Company via e-mail at info@50-ml.com or through the other contact channels indicated on the Websites. 

Eligibility and Registration 

3.1 Participation in the Program is open exclusively to natural persons of legal age who act as consumers within the meaning of Legislative Decree No. 206/2005 (i.e. for purposes unrelated to any business, commercial, craft, or professional activity that may be carried out). 

3.2 Participation in the Program is restricted to Users who hold a personal account registered on any of the Websites. 

3.3 Enrolment in the Program occurs automatically upon the creation of an account on any of the Websites, at no cost to the User. 

3.4 Each User may hold only one account and, consequently, a single participation profile in the Program. The creation of multiple accounts by the same individual is prohibited and may result in suspension or exclusion from the Program. 

3.5 The Program is intended for personal, non-commercial use. The use of the account or Program benefits for professional or otherwise non-private purposes is prohibited. 

3.6 Points, levels, and benefits accumulated within the Program are personal, non-transferable, non-assignable to third parties, and non-redeemable for cash, unless otherwise expressly stated by the Company. 

3.7 The User warrants that all information provided during account registration is true, accurate, and up to date. The Company reserves the right to verify the accuracy of such information and, in the event of irregularities, to suspend access to the Program. 

3.8 The Company reserves the right to suspend or exclude from the Program any User who: 
a) breaches these Terms and Conditions; 
b) makes abusive or fraudulent use of the Program or its benefits; 
c) behaves in bad faith or unfairly towards the Company or other Users. 

Duration and Right of Amendment 

4.1 The Program is of indefinite duration, commencing on the date of publication of these Terms and Conditions on the Websites. 

4.2 The Company reserves the right to modify, suspend, or terminate the Program, in whole or in part, at any time, due to organisational, commercial, or technical reasons. 

4.3 In the event of substantial modifications or termination of the Program, the Company shall give Users reasonable prior notice, either by publishing the information on the Websites and/or by sending a communication to the e-mail address associated with the User’s account. 

4.4 In the event of termination of the Program, the Company may set a period within which Users may use any points and/or benefits accrued up to that time, after which such points or benefits shall be permanently cancelled, without any right to compensation or reimbursement. 

Operation of the Program and Accumulation of Points 

5.1 The Program allows Users to accumulate points (hereinafter, the “Points”) for certain purchases made on the Websites and/or for completing specific promotional actions as indicated by the Company. 

5.2 The Points earned may enable the User to: 
a) reach a specific membership level within the Program (the “Levels”); and/or 
b) obtain benefits, advantages, discounts, or rewards (the “Benefits”), in accordance with these Terms and Conditions. 

5.3 The methods of earning Points, the criteria for Level progression, and the list of related Benefits are established by the Company and described in the following sections of this document. The Company may update these conditions in accordance with Article 4. 

5.4 Users earn Points in the following ways: 

(i) Purchases on the Websites: one (1) Point is awarded for every euro (€1.00) spent. Shipping costs and any additional charges do not contribute to the accumulation of Points. 

(ii) Newsletter subscription: Users subscribing to the Websites’ newsletter for the first time receive thirty (30) Points. 

(iii) Product reviews: Ten (10) Points are awarded for each review left on a product actually purchased, up to a maximum of one review per product. 

5.5 Points are accumulated solely in relation to transactions made after the Program’s activation date. Purchases made before that date are not considered for Points accrual. 

5.6 In case of order cancellation, withdrawal, or return of purchased products, any Points already granted shall be deducted. 

5.7 Points have no monetary value, do not constitute consideration or credit, may not be transferred or assigned to third parties, and are not redeemable for cash, unless expressly stated otherwise by the Company. 

6. Levels and Benefit 

6.1 The Program comprises three membership Levels (“Levels”), determined by the total number of Points accumulated by the User. Upon reaching the required threshold, the User automatically gains access to the corresponding Level and retains it as long as their Points balance remains equal to or above the relevant threshold. In case of a reduction in the Points balance (due to expiration, returns, or other causes), the User may be downgraded to a lower Level. 

6.2 Each Level entitles the User to specific benefits, advantages, or privileges (“Benefits”) as detailed below. 

6.2.1 Business Class 

(From 0 to 199 Points, provided the User has placed at least one order within the last 365 days) 

Four complimentary samples automatically added to the cart; 

Free shipping for orders meeting the following thresholds, depending on the delivery country: 

Italy: orders of €50 or more; 

Germany / France / Spain / other EU countries served by the Websites: orders of €80 or more; 

United Kingdom: orders of £80 or more.  

Note: If no order has been placed within the past 365 days, the User shall not be entitled to the Business Class Benefits until a new order is made. 

6.2.2 First Class 

(From 200 to 499 Points, provided the User has placed at least one order within the last 365 days) 

Includes all Business Class Benefits, plus: 

One complimentary merchandising item automatically added to the cart; 

One birthday gift automatically added to the cart (non-exchangeable and non-redeemable for cash); 

Dedicated newsletters with exclusive promotions. 

Note: If no order has been placed within the past 365 days, the User shall not be entitled to the First Class Benefits until a new order is made. 

6.2.3 Cockpit 

(From 500 Points onwards, provided the User has placed at least one order within the last 365 days) 

Includes all First Class Benefits, plus: 

A 5% discount on all orders, automatically applied at checkout (also valid on already discounted products unless otherwise stated by the Company); 

Priority order processing. 

Note: If no order has been placed within the past 365 days, the User shall not be entitled to the Cockpit Benefits until a new order is made. 

6.3 Benefits are personal, non-transferable, and non-redeemable for cash. Their use is conditional upon maintaining the corresponding Level and complying with these Terms and Conditions. 

6.4 The Company reserves the right to modify, replace, or eliminate one or more Benefits, or to introduce new ones, in accordance with Article 4. In case of substantial changes affecting Benefits already accrued or available to the User, the Company shall give reasonable prior notice to allow their use. 

6.5 Rules for Using Benefits (Discount Codes, Coupons, and Gifts) 

6.5.1 Benefits available within the Program (including discount codes, coupons, and gifts) may be combined with other offers or promotions active on the Websites, unless otherwise stated by the Company. 

6.5.2 The Birthday Gift Benefit is available only if the User has previously entered their date of birth in their personal account. If this information is missing, the Company will not be able to provide this Benefit. 

7. Validity, Management, and Use of Points 

7.1 Validity of Points 

Points are valid for 365 days from the date of accrual. 
After this period, unused Points shall automatically expire and be removed from the User’s balance, with no possibility of reinstatement or refund. 

7.2 Accrual of Points 

Points are credited only after confirmation of payment of the order or completion of the action giving rise to the Points allocation. 
Points are assigned only if, at the time of purchase or action, the User is logged into their account. 

7.3 Rules and Limitations 

a) Points may not be transferred between different accounts. 
b) In case of order cancellation, withdrawal, or return, Points earned from the returned products shall be deducted. 
c) Only purchases made online on the Websites qualify for Points accumulation; purchases made in physical stores are not eligible. 
d) Points are not earned when an order is paid using a Gift Card. 
e) The purchase of a Gift Card grants Points to the User purchasing the Gift Card, not to the recipient who redeems it. 
f) Users may leave only one review per product actually purchased; additional reviews do not entitle them to extra Points. 

7.4 Downgrading of Level 

If, following the expiration or deduction of Points (for example, due to a return), the User’s active Points balance falls below the threshold for their Level, they shall automatically be downgraded to the Level corresponding to their new balance. 

8. Communications and Consultation of Points Balance 

8.1 Users enrolled in the Program may be contacted by e-mail, using the address associated with their account, for communications relating to the management of the Program, including, by way of example, confirmation of Points crediting, Level upgrades or downgrades, allocation of Benefits, as well as any modifications or updates to the Program. 
Such communications are strictly necessary for the performance of the Program and do not require the User’s consent. 

8.2 To receive promotional or marketing communications related to the Program (for example, newsletters with offers or special initiatives), the User must be subscribed to the 50 ml newsletter and must have given explicit consent for the processing of personal data for marketing purposes. 

8.3 The Points balance and, where available, the transaction history (crediting, expiry, reversal, Level advancement or downgrading) may be consulted at any time in the User’s personal area on the Website. 
The Company may also send confirmation e-mails of Points crediting or balance updates. 

8.4 The Company shall not be held liable for the User’s failure to receive communications where this is due to spam filters, a full inbox, an incorrect or outdated e-mail address, or any other cause not attributable to the Company. 
Users are responsible for keeping their contact details up to date. 

9. Withdrawal from the Program 

9.1 Users may at any time request the cancellation of their participation in the Program (“Withdrawal from the Program”) while keeping their Website account active. 
To this end, Users may contact the Company at info@50-ml.com. 
Upon withdrawal, the User shall no longer accumulate Points nor benefit from any Program Benefits. 

9.2 Withdrawal from the Program entails the permanent loss of all Points accumulated and any unused Benefits as of the effective date of withdrawal, with no possibility of restoration or reimbursement. 

9.3 After withdrawal, Users may re-enrol in the Program under the conditions in force at that time, unless otherwise specified by the Company. 

9.4 Users may exercise their right of withdrawal by contacting the Company through the channels indicated on the Website or within their personal account area. 

10. Suspension or Exclusion from the Program 

10.1 The Company may temporarily suspend a User’s participation in the Program if it detects abnormal activity, misuse of Points or Benefits, or conduct reasonably indicating a breach of these Terms and Conditions. 

10.2 Suspension results in a temporary inability to accumulate or use Points and/or Benefits until the Company completes the necessary verifications. 

10.3 The Company may permanently exclude a User from the Program in the following cases: 
a) breach of these Terms and Conditions; 
b) fraudulent or abusive use of Points, Benefits, or the Program; 
c) creation or use of multiple accounts by the same person; 
d) provision of false or inaccurate information; 
e) any other behaviour contrary to good faith or detrimental to the Company’s or third parties’ rights. 

10.4 Before exclusion, the Company may (but is not obliged to) send a notice to the User allowing them to provide clarifications within a reasonable timeframe. 

10.5 In the event of exclusion, all Points and Benefits accrued but unused shall be cancelled without any right to compensation or refund. 

10.6 Users may contest their suspension or exclusion by contacting the Company through the channels indicated on the Website. 
The Company shall review the request and communicate the outcome of its assessment to the User. 

11. Amendments to the Program and to the Terms and Conditions 

11.1 The Company reserves the right to modify, suspend, or discontinue the Program, in whole or in part, as well as to update these Terms and Conditions, for organisational, commercial, or technical reasons. 

11.2 In the event of modifications that materially affect Users’ rights (for example, changes to the methods of Points accumulation, Level thresholds, or Benefits), the Company shall give reasonable prior notice by publishing the information on the Website and/or by sending a communication to the e-mail address associated with the User’s account. 

11.3 Modifications shall take effect on the date indicated in the relevant communication or, in the absence of such indication, on the date of publication on the Website. Continued use of the Program after that date constitutes acceptance of the changes. 

12. Limitation of Liability 

12.1 The Company undertakes to ensure the proper functioning of the Program but shall not be held liable for any malfunctions, interruptions, or delays due to force majeure, technical issues, system maintenance, or acts attributable to third parties. 

12.2 The Company does not guarantee continuous or uninterrupted availability of the Program or the Websites and reserves the right to temporarily suspend access for technical or maintenance reasons, even without prior notice where necessary. 

12.3 The Company shall not be liable for inaccuracies or errors in the crediting or calculation of Points; in such cases, it shall carry out the necessary verifications and, if appropriate, make the corresponding corrections. 

12.4 Points and Benefits do not constitute vested rights and have no economic value. They cannot be exchanged for cash or refunded. 
The Company shall not be liable for the loss of Points or Benefits resulting from expiry, returns, withdrawal, exclusion from the Program, or modifications made in accordance with these Terms and Conditions. 

13. Governing Law and Jurisdiction 

13.1 These Terms and Conditions shall be governed by Italian law. 

13.2 Any dispute relating to the interpretation, validity, or performance of these Terms and Conditions shall be subject to the jurisdiction of the courts of the User’s place of residence or domicile, acting in their capacity as a consumer, pursuant to Legislative Decree No. 206/2005 and subsequent amendments. 

13.3 In any event, the mandatory consumer protection provisions of the country where the User resides or is domiciled shall remain applicable. 

14. References and Prevalence 

14.1 For any matters not expressly governed by these Terms and Conditions, the general terms of use of the Website and the general terms and conditions of sale shall apply, insofar as compatible. 

14.2 In the event of any inconsistency between these Terms and Conditions and other conditions applicable to the Website, these Terms and Conditions shall prevail solely with respect to matters relating to the Program. 

14.3 The processing of Users’ personal data is governed by the Privacy Policy available on the Websites.