About
us

50 ml is a niche perfumery specialized in artistic fragrances and skincare: for over 10 years we've been sharing the charm of niche beauty without filters and with sincere irony—just like we would with a friend!

It all started with the dream of two brothers: Fabio, a mathematical and entrepreneurial mind, and Matteo, a creative spirit with a deep passion for art. Today, 50 ml exists so that the niche you wear truly represents who you are.

Follow the Scent!

Fabio
Matteo
  • Over 300 Brands!
  • Samples for You!
  • An Amazing Customer Service!
  • Lots of Exclusive Content!
Over 300 Brands!
At 50 ml, no brand is here “by chance”: we carefully choose the best niche brands after personally researching and testing their products! Today our catalog features over 300 brands to give you all the options you deserve!
Samples for You!
At 50 ml, you can shop plenty of samples of your favorite perfumes! But that’s not all: with every order, you’re entitled to free samples you can select at checkout!
An Amazing Customer Service!
We’ve got your back! We're always ready to answer your questions: don’t hesitate to contact us with any doubts!
Lots of Exclusive Content!
We don’t just sell niche—we tell its story too! We're a community of over 150,000 enthusiasts and every day we passionately share everything we know about niche perfumes and skincare!
Follow us on Instagram, Facebook and TikTok, and don’t miss out on our Newsletter to be the first to know about promos, events, and exclusive news!✨
Our team
There’s a saying: “self-praise stinks” ... but rather than boasting, we want to tell you about our great passion! So, here’s the Dream Team of 50 ml: a young team, full of drive and dedication to offer you an increasingly efficient service 😊
Our Professionals on the Front Line
No dress code required: with 50 ml you'll explore artistic fragrances that reflect your personality and style.
Our Bestseller Brands
Perfume is an olfactory story that can enchant even the most distracted nose! With 50 ml, you’ll discover the best of niche perfumery thanks to brands like Byredo, Diptyque, and Laboratorio Olfattivo, as well as Creed, Fragonard, and many more!