Beauty Of Joseon is a Korean skincare brand that modernizes the ancient beauty secrets of the women from the Joseon dynasty. Through its formulations rich in medicinal herbs and natural ingredients, Beauty of Joseon revitalizes the traditional Korean recipes to celebrate an idea of clean and minimalist beauty that is no less precious.
In 1809, Lady Bing Heo-gak Lee wrote the “Gyuhap Chongseo”, a valuable manual revealing the secrets to enriching women's lives, covering topics such as skin care, clothing, agriculture, and much more. This book inspired the creation of Beauty of Joseon, a brand that blends tradition and innovation for authentic and natural Korean skincare! This Korean cosmetics brand was born from the desire to revive the beauty secrets of the women of the Joseon dynasty, reinterpreting them in a modern way. Every skincare product, from the Beauty of Joseon Sunscreen (the most viral sunscreen online!) to the Beauty of Joseon Dynasty Cream, is created with plant-based ingredients used for centuries in oriental medicine, combined with contemporary elements to offer maximum effectiveness.
The brand stands out for its ability to merge past and present, offering a line of Korean cosmetics that respects nature and enhances the skin. Beauty of Joseon's mission is to give you a perfect glass skin (the famous glass-like skin effect) by offering only the best of Korean cosmetics!
Beauty of Joseon formulates its products (hypoallergenic and suitable for all skin types) inspired by Hanbang, the traditional Korean medicine based on medicinal herbs and natural ingredients with numerous beneficial properties. The brand's philosophy is based on the idea that a healthy skincare routine can relieve tension and stress, enriching daily life! With its line of Korean cosmetics, Beauty of Joseon offers some of the best K-beauty products on the market, known for their quality and visible results: each formulation is designed to give the skin a healthy and radiant appearance, contributing to a regenerating and relaxing skincare routine. Each product is a perfect balance between past and present: discover the timeless beauty and effectiveness of the best Korean skincare products!
Discover the world of 50 ml: in addition to Beauty of Joseon products, you will find many other brands of Korean Skincare, such as Skin1004, Cosrx, and Thank You Farmer and all the products you need to create a 10-step Korean Skincare Routine: Oil Cleansers, Foam Cleansers, Exfoliators, Facial Toners, Facial Essences, Facial Serums, Face Masks, Eye Creams, Moisturizers, and Facial Sunscreens... The best of Korean Skincare and much more! Delve into our curated selection of Niche Perfumes to discover a universe of rare and refined fragrances. Don’t forget to subscribe to our Newsletter to always be updated on Skincare and Artistic Perfumery news. See you soon!
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