Thoo - The House of Oud

Thoo

THoO - The House of Oud is the boldest soul of artistic perfumery: a journey through art, emotion, and urban culture. Each fragrance is a contemporary symphony inspired by the world's beauty and the fusion of aesthetics and innovation. Discover the olfactory excellence of The House of Oud: an unconventional sensory experience, made to be collected.

Thoo

THoO - The House of Oud

In the landscape of artistic perfumery, The House of Oud (also known as THoO) stands out for its ability to masterfully blend tradition and innovation. Born from the meeting between Andrea Casotti, an Italian engineer and master perfumer, and Mohammed Abu Nashi, an oud producer originally from Jakarta, the brand represents the union of two worlds and two cultures sharing the same passion for the olfactory art. THoO invites you to embark on a sensory journey through cultures, emotions, and traditions, offering fragrances that combine precious ingredients and a refined design. Each creation tells a story and offers a unique olfactory experience. For those who love niche perfumes, THoO is a choice that perfectly embodies the contemporary spirit of artistic perfumery.

 

History and Philosophy of the Brand

The birth of THoO is the result of a deep friendship and a shared vision. Casotti and Abu Nashi, both animated by a visceral passion for perfumes, gave life to an ambitious project: to create a "house" without borders, where inspirations gathered from every corner of the world could merge into surprising and memorable fragrances. The beating heart of the brand is oud, a precious resin derived from the agar tree, aptly nicknamed "liquid gold" for its value and aromatic intensity. Oud, with its depth and complexity, is the protagonist of many THoO compositions. The brand also distinguishes itself for its ethical commitment, exclusively using sustainable oud from controlled supply chains, in line with a responsible vision from both a social and environmental point of view. But the THoO experience is not limited to smell: sight also plays a central role. Each bottle is a work of art, with an oval shape inspired by precious stones, hand-painted by Italian artisans. The golden cap, designed as a pedestal, makes each creation not just a perfume, but a true collectible sculpture.

 

50 ml Recommends: The Best ThoO Perfumes

  • Thoo L'Explicite Eau de Parfum. Forget the banana as a simple fruit. L'Explicite by Thoo elevates it to a symbol of seduction, an olfactory explosion that bursts with the liveliness of lemon and the luminosity of ylang ylang. But the real surprise arrives in the heart: imagine the comforting scent of freshly baked banana bread, made even more irresistible by a creamy touch of peanut butter. The soft and velvety base envelops this symphony in an unforgettable sillage. Enclosed in a bottle that winks at the forbidden, L'Explicite is for those who love to dare, for those who are not afraid to transform a gourmand pleasure into a statement of style. A perfume that breaks the mold and redefines the rules of the game.
  • Thoo Guilty Crush Eau de Parfum. There's something undeniably seductive about the scent of a lipstick, don't you think? Guilty Crush by Thoo captures that bold essence and transforms it into a fragrance that is a true invitation to transgression. The juicy notes of black cherry and wild strawberry blend with the effervescence of champagne, creating a vibrant and sensual prelude. In the heart, the voluptuousness of rose and jasmine merge in an intoxicating embrace, before settling on a warm and enveloping base. Wearing Guilty Crush is like leaving a bold and unforgettable kiss on the skin, an olfactory trail that does not go unnoticed.
  • Thoo Bonbon Pop Eau de Parfum. Get ready for an explosion of pure joy! Bonbon Pop by Thoo is a perfume that awakens the child in us, catapulting us into a world of lightheartedness and sweet temptations. Imagine the juiciness of white peach blending with the enveloping creaminess of coconut, evoking the sugary sweetness of the most beloved candies. A perfect balance between this sweetness and the enveloping warmth of woods and amber, sublimated by a touch of brown sugar. Bonbon Pop is a gourmand embrace that conquers the senses, a perfume that smells of happiness and precious memories, with a touch of modernity that makes it absolutely irresistible.
  • Thoo Almond Harmony Eau de Parfum. Let yourself be surprised by the olfactory poetry of Almond Harmony. This perfume captures the unexpected essence of an almond, wrapped in a deep embrace with the enigmatic intensity of bruma oud. An encounter that unleashes an unexpected and overwhelming sensuality. Delicate petals of orange blossom, iris, jasmine, heliotrope, and ylang weave a veil of sweetness around this gourmand soul, while tolu balsam and tonka bean accentuate its bold character. Almond Harmony is an olfactory harmony that caresses the senses, a perfume that smells of awakening and pure emotion.
  • Thoo What About Pop Eau de Parfum. Prepare to pamper your senses with What About Pop, a perfume that smells of stolen moments and pure pleasure. The fragrance opens with a delicious and unexpected contrast: the crunchiness of salted popcorn blending with the enveloping sweetness of caramel. Then, the rare and fascinating magic of lunar flower blooms on a velvety milk cream, before merging with the warm and enveloping sensuality of exavanilla. In the base, a woody signature envelops the composition in a persistent and sophisticated sillage. What About Pop is the essence of complicity, a perfume that smells of celebration and irresistible gourmand embraces.

 

Thoo Reviews: from 50 ml Customer Opinions

  • Thoo Keep Glazed Eau de Parfum: "This perfume is like stepping into a luxury pastry shop! Every time I wear it, I feel pampered and happy." - Martina, 32 years old.
  • Thoo Neverending Eau de Parfum: "I must say that this perfume really surprised me. As soon as you spray it, you feel a citrusy energy given by grapefruit, but immediately after, the spices arrive, warm and enveloping. It's a perfume that takes you on a journey, you never know what to expect and that's the beauty of it." - Alessandro, 45 years old.
  • Thoo Grape Pearls Eau de Parfum: "It's strange, but this perfume makes me think of autumn, those days when the air is crisp and you can smell the scent of ripe grapes. It's a perfume that smells of luxury, of something precious and a bit mysterious." - Sofia, 28 years old.
  • Thoo Empathy Eau de Parfum: "This perfume is delicate, but in a way that touches your soul. As soon as you smell it, it's like a light embrace of pear blossoms and raspberry. Then a warmer, almost fruity note arrives with a hint of tobacco, which makes it interesting. It's a perfume that speaks of connection and listening." - Luca, 39 years old.
  • Thoo Dear Karma Eau de Parfum: "It's not a perfume for everyone, but it's bold, it makes you feel different, with a story to tell." - Chiara, 51 years old.

 

50 ml is an official retailer of ThoO - The House of Oud: discover your favorite! Explore all our Niche Perfumes: Women's Perfumes, Men's Perfumes, Unisex Perfumes, Eau de Toilette, Eau de Parfum;but also Hair PerfumesSolid Perfumes and much more! For those who love beauty, we recommend our selection of Korean Skincare. Subscribe to our Newsletter to discover many curiosities about Artistic Perfumery. We are waiting for you!