The starting point is a coffee, and not just any. The coffee that every Italian regrets every time he leaves his country, the coffee that as they know how to do in Italy they can't do anywhere else. A cosmetic brand inspired by an espresso coffee. Based on the idea that the make-up routine should be quick and easy, but with a cheeky and captivating result. Relying on the old good rule of "a little goes a long way" or "minimum effort, maximum result" - in fact better to give up failed attempts at contouring and leave the most complicated techniques to make-up artists and the most devoted. A brand created for those who do not need layers and layers of make-up to show their best, for those who feel strong and at ease "as mama made them" but with a touch of make-up they bring out the best in their feminine power. All proudly 100% made in Italy.