Bienaimé is an artistic perfumery brand committed to perpetuating the legacy of the great master perfumer Robert Bienaimé, through constant research aimed at creating a sensory experience that evokes a feeling of sweet nostalgia. With their dreamy and poetic universe, Bienaimé fragrances celebrate memories of the past and immerse us in the heart of eternal beauty.
The artistic perfumery brand created in 1935 by the master perfumer Robert Bienaimé, committed to perpetuating the legacy of its renowned founder. Through constant research aimed at creating a sensory experience of sweet nostalgia, Bienaime perfumes celebrate memories and love for the past, immersing the wearer in a poetic and dreamlike universe.
Robert Bienaimé is a visionary perfumer who leaves an indelible mark on the perfumery world. Although he began his career as a chemist, he quickly developed an interest in artistic fragrances, proving to be one of the brightest talents of his generation. It was in 1909 that Bienaimé's destiny intertwined with that of Paul Parquet, director of the renowned maison Houbigant, who guided him into the fabulous world of perfumery, opening doors to new possibilities and discoveries.
After the premature passing of Parquet in 1916, Bienaimé took the reins of Parfumerie Houbigant, continuing to shape the olfactory landscape with his boundless creativity. Moreover, besides being a master perfumer, Bienaimé is also an expert in cosmetology, capable of creating innovative formulas for the skin.
His ambition knows no bounds, and in 1935, he realizes the dream of establishing his own Maison, which he decides to name after himself: Bienaime. In the first year alone, the perfumer launches five unforgettable fragrances of his own creation, including the still-celebrated La Vie en Fleurs and Vermeil. After his death in 1960, the brand experienced a period of silence and inactivity lasting decades, until, in 2021, it was revived under the passionate guidance of Cécilia Mergui.
Cécilia approaches this artistic perfumery brand in a curious and unusual way. Always fascinated by Art Deco aesthetics, she has been collecting objects from this period since childhood, and it is while browsing an online flea market that she discovers a powder compact from the Bienaimé brand. So captivated is she by the quality and details of this object that it's almost automatic for her to delve deeper into the brand's history. This is when the magic happens: the brand embodies everything she has always loved, and she decides to acquire and relaunch it. Driven by the desire to cultivate beauty through Art Deco style, she combines respect for Bienaime's legacy with a modern and innovative perspective.
The return of Maison Bienaime to the scene is not just a commercial revival, but an opportunity to keep alive the timeless elegance of beauty treasures from the past, creating a sensory experience that evokes sweet nostalgia. Bienaime, with its dreamlike and poetic universe, celebrates memories of the past and enchants with eternal beauty.
Furthermore, Bienaime actively supports women, endorsing dedicated programs such as the one by the Josephine Association, which uses beauty and wellness treatments to promote the social and professional integration of women in need.
Since its foundation in the early 20th century, Bienaime has always prioritized durability and beauty of its containers. The inspiration from Art Deco elegance is still reflected today in every product, with cases designed to be reused and recycled, becoming true art objects. This combination of beauty and sustainability is also reflected in the choice of materials, blending refined aesthetics with an ecological approach. The packages, made with durable and sustainable materials, are designed to be reused.
Furthermore, Bienaime actively pursues ethical cosmetics, favoring natural and sustainable ingredients and investing in research and development of skin and environmentally friendly formulas, without compromising quality.
50 ml is the official online retailer of Bienaime. If it has captured your interest and you want to try other niche perfumes, don't miss the wide selection of artistic fragrances available on our website. Remember that on 50 ml, you can request free samples with every order placed: add your preferences to the cart! On our website, you have the opportunity to buy Bienaime samples and the best niche perfumes: try them all and find the one that suits you best! The best niche perfume samples await you!
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