The luxury brand 19-69 was founded by the Swedish artist and product developer Johan Bergelin. A twenty-four months long creative process with artisans in Scandinavia, France and Italy lead to the launch of 5 fine perfumes at Colette in Paris in 2017. 19-69 has launched 13 perfumes and 9 candles. Johan grew up strongly influenced by the fashion trends that ruled during the 80’s. It was a new era and included men when it came to experimenting with looks and images. Gender boundaries were pushed and even male rock stars wore make-up. He was mesmerized by the possibility of affecting and changing a person’s appearance. Then as now, it was clear to him that beauty is a form of art. The name of the brand 19-69 is a very powerful statement. The year of 1969 represents an era of freedom, tolerance and counterculture. It is also the year he was born. Each scent is composed and inspired by a different era, culture or setting from Africa, Europe, the States and Asia. Art, music, trends and cultures have all left their marks on the fragrances both in terms of content, name and packaging. The glass bottles are varnished and screen printed in Italy. Each 19-69 product is handmade, therefore small variations should be considered part of the character. All raw ingredients are carefully considered and selected to ensure the finest quality. For each scent there is a unique fragrance journey.