Baxter of California is an American brand of male skincare. The brand was founded in 1965, when its creator had found a flaw in the market of cosmetics of the time. Baxter Finley found no alternatives in the field of male beauty treatments. He decided then to create a new and very personal line of products for the complete care of male beauty. It was that the first entry of the Super Shape Cream into this sector.
In the 1970s, when the interest in male body care was established, the Baxter of California line expands. In that years, the brand broadens its cosmetic proposal to skin care, hairstyling and shaving. In 2000 another milestone was launched in the history of the American brand, with the Clay Pomade Hair Solution: it has been a real success, worldwide and award-winning! Always in those years Baxter of California decided to bring another little news. The introduction of scented candles in the brand’s catalog proves to be a more than fitting move. Thanks to this choice, also of style, the brand can definitively consolidate its rise as a leading brand. A success that in the early 2000s led Baxter of California to collaborate with prestigious men's lifestyle boutiques.
Baxter of California is a story full of successes and innovations. In fact, in the last ten years, there have been many new features that have characterized the brand. As the opening of the Baxter Finley Barber & Shop in La Cienega (West Hollywood) in 2010, which always dedicates bespoke services to customers. Or the launch of unique products such as an aluminum-free deodorant and the famous Shave Tonic. But above all, with the return of his trademark. In 2016, Super Shape returns as Super Shape Skin Recharge Cream, even better than the original!