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Tola is a perfume brand launched in 2013 by Emirati entrepreneur Dhaher Bin Dhaher. The name 'Tola' comes from a unit of measurement used to weigh the most precious materials, such as gold, oil and perfumes. Tola Eau de Parfum are inspired by centuries-old stories and tell new narratives through their unique and persistent notes.
Tola is an Emirati brand of unique charm, whose fragrances encapsulate the quintessence of memories and stories within stories. Each fragrance is the tale of an ancient narrative, an invitation to weave new textures and notes. These hand-crafted aromatic blends capture the hearts of aficionados in search of excellence, mastery and authenticity. Each fragrance is a sensory journey, a unique experience that leaves an indelible impression in the memory.
Tola is an amazing expression of elegant sobriety in its fragrances. Respectful of its UAE roots and culture, the brand has deep connections with Persian culture. What makes it unique is its focus on women, putting them at the centre of the stories and fragrances, creating an intimate and personal experience.
Tola's packaging is distinguished by its originality and fidelity to the brand credo. It does not seek to impress with ostentatious opulence but rather stands out for its discreet elegance. Every detail is carefully crafted, reflecting the history and essence of the fragrances contained within.
The Tola project came to life in 2013 out of the desire of its founder, the Emirati Dhaher Bin Dhaher, who has been passionate about perfumery since his youth thanks to the love passed on to him by his mother, a great expert in this art. The tradition of bakhoor, typical of the United Arab Emirates, played a significant role in his inspiration. Bakhoor consists of hand-mixing powder or agarwood chips with scented oils and heating a small piece of the resulting mixture over hot coals so that it releases its fragrance and perfumes the room.
Dhaher's travelling around the world has allowed him to experiment with different essences and ingredients, to the point of perfecting each fragrance in his collection. The name "Tola" is a reference to the unit of measurement used in certain regions of the world, such as India, South Asia and the Gulf region, for trading gold and other precious raw materials. One tola is equivalent to about 11.7 grams and expresses the legal weight of the rupee, a symbol of value and wealth.
Tola is much more than a perfume brand. It is a journey through the histories, cultures and traditions of the United Arab Emirates and the Persian culture. The fragrances are a hymn to beauty and the art of perfumery, an invitation to immerse oneself in unique and unforgettable olfactory experiences. Tola has won the hearts of perfume lovers around the world thanks to its ability to combine craftsmanship with a modern and elegant approach. If you are looking for authenticity and fragrances that evoke deep emotions, Tola is the perfect choice.
50 ml is an official online Tola dealer. Has Tola won you over or do you want to try other niche perfumes? Don't miss the large selection of artistic fragrances on our website. We would like to remind you that at 50 ml you can request free samples with every order you place: just enter your preferences at check-out! Or you can try Tola perfumes in Milan, in our store in Viale Montenero 16. 50 ml offers you the possibility to buy samples of Tola and the best niche perfumes: create your own Tola Discovery Set, try them all and find the one that suits you best! The best niche perfume samples are waiting for you!
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