Creed is more than just a cornerstone of artistic perfumery: Creed is a story of passion and dedication that has continued for 250 years. It was James Henry Creed, back in 1760, who created this asset starting from a small but excellent tailor's shop. Today Oliver and his son Erwin Creed carry on the incredible family tradition with creations that are making a piece of history!
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Creed 1760

Iconic, unequalled, absolutely capable of dictating the rules of artistic perfumery: this is Creed, the brand that has managed to strike the perfect balance between a long tradition and the need to innovate. Let us discover together this luxury maison that has made its mark on the world of niche perfumery.


Maison Creed: The History

Creed was actually born as a small tailor's shop of the highest quality, but it soon distinguished itself as a perfumery maison: the brand produced the finest fragrances for the royal families of the time, thanks to artisanal techniques that have, moreover, been preserved over time. Since the beginning of its history, Creed has based its values on the selection and use of only precious natural ingredients and it is this consistency that has made it one of the most important brands in the world of cosmetics. 

This unique brand was born, therefore, in a very particular historical period, straddling the age of crowns and that of republics, in that phase of strong transition that would lead to the Industrial Revolution: needless to say, Creed has decidedly kept pace with the flow of history and each fragrance recounts a moment of this long journey.


Creed women's fragrances: a famous collection

The history of Creed is intertwined with that of so many unconventional figures and great personalities of the past, such as Winston Churchill, Queen Victoria, Michelle Obama, Kate Middleton, Grace Kelly, Audrey Hepburn, Franz Joseph of Austria and his wife Sissi. Creed fragrances have, in fact, been chosen by many prominent figures because of their unparalleled and distinctive quality, born from the constant refinement of the craftsmanship techniques of yesteryear and the continuous innovation that the maison has been able to carry out in full respect of the planet. The Creed fragrance collection for her brings together elegant and timeless compositions, trails of grace and seduction (some examples? Jasmin Empress Eugenie EDP, Spring Flower EDP, Aventus For Her etc.).

When it comes to a Creed perfume for women, you have to imagine the very best in the essence of femininity, from strength to extreme grace, synthesised in a classy fragrance. Creed has created cheerful and sprightly fragrances for her, such as Acqua Fiorentina, an explosion of fruit and roses, offset by woods and citrus fruits, and others more autumnal and melancholic, for example Aventus perfume for Her, a sweet acidic synthesis of apple, lemon, bergamot, rose and violet embellished with an oriental touch of ylang-ylang. Fantasia de Fleurs, on the other hand, is a composition of Florentine iris and violet, softened by an amber base and the trail of mystery and charm of Bulgarian rose. Spring Flower speaks to all those women who love peachy, romantic and fruity notes. For those who love spring, Creed offers White Flowers, an intoxicating, fresh and energising perfume that brings confidence and drive to the sunny days of the spring months. In short, there really is something for everyone.


The Love line by Creed

To describe love, Creed chose two and a half colours: white, black and summer white. Love in Black is the fragrance in honour of woman, in all her love and passion: it is a romantic and sensual fragrance, the complete opposite of Love in White.  The latter, in fact, celebrates love in white, which, according to Creed, consists of a graceful and candid fragrance, a mirror of that all-feminine charm. Love in White for Summer, finally, is a tribute to Calabrian bergamot, with small hints of Bulgarian rose and magnolia. In it we also find Florentine iris, much loved by Creed noses, softened by apple and Indian sandalwood, in combination with ambergris.


Creed perfumes for him

To tell the story of the many facets of masculine nature, Creed chooses to offer elegant, pleasant fragrances with a sartorial flair. With Aventus Perfume, for example, Creed unleashes a storm of patchouli, birch, juniper and musk, creating an elegant yet mysteriously wild effect. With Silver Mountain Water, on the other hand, Creed suggests bubbling torrents of water flowing through the snowy Alps of Switzerland. Like a great skier, Mr Creed finds relaxation and renewal in this pure and invigorating landscape. In general, Creed's men's perfumes are rather reserved, at least compared to the women's: they try to express all that is most masculine in the world, but elegantly, without excess. The men's fragrance line then expands, offering spring, spicy, oriental, classic, musky, sweet and solemn fragrances, like those chosen by the great leaders of the past.


Creed Aventus: the most iconic men's fragrance ever

Beloved by so many men, Creed Aventus is an iconic niche fragrance and one of the brand's best-selling: the man Creed wanted to describe with this fragrance for him is the one who is ready to face every challenge with courage, who is able to overcome all fears to take action like Napoleon Bonaparte.

Creed Aventus for men was created in 2010 by the nose Olivier Creed, in collaboration with his son Erwin, and is now one of the most iconic niche men's fragrances ever. Creed created Aventus for a very important occasion: to celebrate its 250th anniversary. For such a special occasion, the luxury perfume house chose to combinemasculine strength and impetus, capable of conquering distant lands and hearts, through a bold and sophisticated blend, characterised by vibrant and gourmand top notes. Prominent among the notes of the olfactory pyramid of Aventus is pineapple, a clear reference to Napoleon's culinary dessert preference for Royal Pineapple.The fragrance is characterised by a complex and seductive bouquet, with top notes of blackcurrant, Calabrian bergamot, apple and, as mentioned above, the indispensable pineapple. The heart notes, on the other hand, are infused with jasmine, birch, juniper berries and the exotic patchouli, before giving way to the soft, voluptuous base notes of musk, oak moss, ambergris and vanilla.

The heart notes are filled with the scent of jasmine, birch, juniper berries and the exotic patchouli. Aventus Creed is a proud, peristant, energetic fragrance, designed for all those men who want to go beyond their limits every day: the packaging is decorated, not by chance, with a proud knight, riding his noble steed, ready to dare on the battlefield or to begin a new feat of conquest. It is a fragrance for those who have the courage not only to dream, but also to take the next step: to make dreams come true, by daring, toiling and working to achieve the desired result.


Creed Best Seller Perfumes on 50 ml

  • Creed Aventus Cologne: one of the most talked-about and loved Creed perfumes of recent years. Aventus Cologne is a cologne in name only. Made in the same concentration as Aventus and Aventus For Her, Aventus Cologne was imagined and desired by Olivier Creed as a fresher, but equally persistent, version of Aventus from which it takes up the olfactory theme, shifting it to more citrusy and spicy tones with hints of incense and giving the wearer a unique and distinctive olfactory experience. This adds a sparkling and singular trait to Aventus Cologne, while maintaining the recognisability and great character of Aventus.

  • Silver Mountain Water Eau de Parfum: this Creed perfume suggests frothy torrents of water flowing through the snowy Alps of Switzerland. Like a great skier, Mr Creed finds relaxation and renewal in this pure and invigorating landscape. The Silver Mountain Water bottle looks like a Swiss mountain topped with virgin snow. Its cap is a flow of shimmering silver. Creed Silver Mountain Water is an invigorating and luxurious fragrance... purity in a bottle. The whiteness of perennial snows and the silvery freshness of mountain streams are the inspiration for this vital and dynamic fragrance with exemplary firmness. Fresh citrus notes against a background of green tea, aquatic notes and berries are the announcement of beautiful, harmonious woody and musky notes. Definitely one of the most unusual and original Creed fragrances. Positive and balanced, romantic and decisive, intense without ostentation.

  • Aventus For Her Eau de Parfum: an amazon armed with a bow, firmly in the saddle of her galloping steed, hurls herself towards her goal...she is the protagonist depicted on the metallic label inserted in a snow-white band of the new Creed fragrance bearing the name Aventus for Her. This is not a softened version of the perfume of the male version, but rather an unprecedented, robust, decisive, unwavering and very feminine jus that can without any fear worthily flank the Aventus leader. Aventus for Her attracts with its captivating fruity notes of apple, bergamot and lemon that announce, with an initial intertwining of rose and violet, a delicate beauty.


Creed Perfumes Reviews: Discover our customer reviews!

  • Wind Flowers Eau de Parfum: "One of the best Creed perfumes, in my opinion! Powerful, sensual and addictive: Wind Flowers lasts a long time on me. A true pleasure for the senses" Christine

  • Green Irish Tweed Eau de Parfum: "Good, clean, linear...sillage not incredible, but still convinced me!" Robert

  • Love in White Eau de Parfum: "Floral and intense, this Creed perfume is my new favourite for the evening. Great delivery service: thank you!" Martina

  • Royal Water Eau de Parfum: "Finally, a fresh scent that lasts on my skin for a long time! Definitely approved." Karl is official online retailer Creed: don't miss out on this iconic brand's selection of the best niche fragrances! If Creed perfumes haven't convinced you, you can browse our extensive perfume catalogue and find the perfect one for you! 50 ml offers you the possibility to buy samples of the best artistic fragrances. Free samples on request in every order!